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September
2020
FROM STRANGERS TO CLIENTS: KEYS TO A HIGH-CONVERTING WEBSITE
Your website may be polished and informative, but does it help you generate new clients? Make sure you implement these high-converting website strategies and grow your business exponentially.
WHY INBOUND MARKETING SHOULD BE THE STRATEGY OF ENTREPROFESSIONALS
An ideal scenario for most: you’re at home with your family … commute time and the related stress of traffic is a memory. So why are you more stressed now than ever before? Answer: It’s because you’re struggling to capture leads along with many other professional service providers. Inbound Marketing may be the solution.
5 GOOGLE MY BUSINESS FEATURES THAT PROFESSIONALS ARE MISSING OUT ON
As a professional and business owner, given the state of the world these days, we know what you’re likely thinking about right now. What are you missing out on with regard to winning clients now that so many people are still stuck at home? The answer may be the solution that can take your audience cultivation efforts to the next level.
THE NOW NORMAL EPISODE: 4 | MARKETING FOR PROFESSIONALS IN THE "NOW NORMAL"
People are still dealing with quarantines and shutdowns, but it doesn't mean your business has the luxury of shutting down. In fact, now is the time you want to be stepping up your efforts, especially with regard to marketing. You can expand your audience and convert more of them into interested prospects with these now normal marketing tips.
SALES ENABLEMENT PROGRAMS FOR ENTREPROFESSIONALS
In order to deal with the fluidity of business climates, some companies choose to reinvent themselves from time to time. But it doesn't necessarily mean changing your business name or services offered. Instead, it could simply mean adopting new approaches to sales growth. One of the most effective strategies at the moment is to apply Sales Enablement to your professional service business.
SURVIVING THE PANDEMIC’S IMPACT ON THE PROFESSIONAL SERVICES INDUSTRY
Some businesses have closed forever due to the pandemic, but yours isn’t going to be one of them. It may be tricky to market professional services amid this pandemic, but the right digital marketing strategies can give your business a boost.
SECRETS BEHIND SUCCESSFUL LEAD CAPTURE PAGES
Are you wondering how your competition is acquiring lots of leads? How have they captured the attention of their target audience and converted them into interesting prospects? Lucky for you, we're going to reveal the secret tips your competition might be using to get more leads through optimized lead capture pages.
9 CRITICAL ELEMENTS EVERY HOMEPAGE MUST HAVE TO CULTIVATE A LARGER AUDIENCE
It only takes about 3 seconds to capture a person’s attention. If you can’t do so in about 8 seconds, you’ve lost your opportunity. That’s why we’ve developed this list of 9 critical elements your homepage must have to help you cultivate your audience.
THE NOW NORMAL: EPISODE 3 | BUSINESS RECOVERY PLANS AFTER COVID-19
2020 has been a rough year for sure. Professional services businesses have been especially challenged after many were completely shut down for some time due to Covid-19. A business recovery plan may just be what the doctor ordered to get them through the next business disruption event.
REMARKETING vs RETARGETING
Both remarketing and retargeting have proven to help entreprofessionals re-engage with people who have shown interest in their professional services at some point. Also, they are both effective ways to nurture leads. But, when choosing between the two marketing tactics, try to consider your motives and the purpose of the tactic being employed.
ENTREPROFESSIONAL: WHAT IS IT & ARE YOU ONE?
What if you are a professional service provider who's invested in and is growing your own business? Do you refer to yourself as an entrepreneur or a professional service provider? Ever heard of the word "entreprofessional"? Simply put, these are individuals who own their own businesses and those businesses provide specialized, professional services to end clients.
8 TIPS FOR CREATING CONTENT THAT CONVERTS
Did you know that great content improves your online conversion rate by more than 500%? That is why “content” is still king. But all content is not created equal. There are certain tips and tricks you can use to improve your content's effectiveness and which will lead to the results you want ... higher conversion rates.
HOW TO DETERMINE IF TIKTOK IS GOOD FOR MY BUSINESS: WILL I FIND MY TARGET AUDIENCE HERE?
TikTok is one of the newer social media platforms. If you are a professional services business owner and you are ignoring TikTok, you may be putting your growth prospects at risk. It is fast growing and has captured the attention of users who might be ideal candidates for professional service providers.