category archives
Nerds Eye View
The digital marketing landscape is littered with techniques and strategies ... some of which are effective and efficient ... while others, are nothing more than a waste of time and money. It's also important to recognize that technology is ever evolving. This is a collection of our thoughts on various digital marketing topics that warrant discussion.
SURVIVING THE PANDEMIC’S IMPACT ON THE PROFESSIONAL SERVICES INDUSTRY
Some businesses have closed forever due to the pandemic, but yours isn’t going to be one of them. It may be tricky to market professional services amid this pandemic, but the right digital marketing strategies can give your business a boost.
ENTREPROFESSIONAL: WHAT IS IT & ARE YOU ONE?
What if you are a professional service provider who's invested in and is growing your own business? Do you refer to yourself as an entrepreneur or a professional service provider? Ever heard of the word "entreprofessional"? Simply put, these are individuals who own their own businesses and those businesses provide specialized, professional services to end clients.